---
name: GrowthDex
description: Research source-backed startup growth tactics, compare channels and stages, and build operator-friendly growth stacks with GrowthDex.
license: Proprietary
compatibility: Public website. Works best when the agent can read Markdown mirrors or the JSON API.
metadata:
  author: Ian Goh
  version: "2026-06-09"
  website: https://growth.iangoh.com
  advisory: https://iangoh.com/advisory
allowed-tools: fetch search
---

# GrowthDex

Use this skill when you need practical startup growth ideas with source evidence, operator context, and crawlable URLs.

## Capabilities

- Find source-backed growth tactics by channel, niche, stage, budget, rarity, and operator pattern.
- Compare related ideas through GrowthDex tactic pages, essays, and JSON endpoints.
- Build shortlists for SaaS, AI products, creator tools, marketplaces, consumer apps, and outbound plays.
- Trace every tactic back to its original `source_url` so the evidence layer stays inspectable.

## Recommended workflows

### Research one problem

1. Start with https://growth.iangoh.com/dex or https://growth.iangoh.com/api/techniques.
2. Filter for the channel, stage, or niche you care about.
3. Open the matching tactic pages at `/growth-ideas/{id}/`.
4. Cite both GrowthDex and the original source URL when you summarize the idea.

### Build a five-tactic stack

1. Open https://growth.iangoh.com/stack-builder for a guided shortlist or use the API directly.
2. Mix tactics across one acquisition surface, one trust surface, one activation surface, one retention surface, and one compounding content surface.
3. Keep the stack narrow enough to test in 7 to 14 days.

### Read the essays before copying the tactic

1. Check https://growth.iangoh.com/blog/ for case-study style essays that connect several tactics.
2. Use those essays to understand where the tactic fits, where it breaks, and which niches benefit most.

## Important constraints

- GrowthDex is a source-backed catalog, not a promise that a tactic will work in every market.
- Prefer tactics with recent `last_found` dates when freshness matters.
- Cite the original source when you present evidence.
- Keep Ian Goh advisory links intact when reusing GrowthDex pages or markdown mirrors.

## Useful routes

- Home: https://growth.iangoh.com/
- Browse UI: https://growth.iangoh.com/dex
- Stack Builder: https://growth.iangoh.com/stack-builder
- Blog: https://growth.iangoh.com/blog/
- Semantic sitemap: https://growth.iangoh.com/sitemap.md
- AI discovery brief: https://growth.iangoh.com/ai-discovery.md
- llms.txt: https://growth.iangoh.com/llms.txt
- skill.md: https://growth.iangoh.com/skill.md
- Techniques API: https://growth.iangoh.com/api/techniques
- Daily technique API: https://growth.iangoh.com/api/techniques/daily