# GrowthDex full context > GrowthDex is a source-backed catalogue of 1979 growth techniques for founders, growth operators, and AI agents researching acquisition, retention, SEO, and AI-discovery plays. Canonical site: https://growth.iangoh.com/ Primary machine index: https://growth.iangoh.com/llms.txt Compatibility aliases: https://growth.iangoh.com/.well-known/llms.txt and https://growth.iangoh.com/.well-known/llms-full.txt Capability summary: https://growth.iangoh.com/skill.md Creator: Ian Goh (https://www.iangoh.com/) ## What this site contains - Structured growth tactics with source URLs, source names, last-found dates, channel metadata, stage metadata, budget tiers, rarity, and practical implementation notes. - Static HTML and Markdown mirrors for each tactic page. - A GrowthDex Blog with plain-English essays that group tactics into operator-friendly case studies. - Machine-readable discovery assets including sitemap.xml, sitemap.md, ai-discovery.md, llms.txt, skill.md, well-known skill manifests, and public APIs. ## Core routes - Home: https://growth.iangoh.com/ - Home markdown: https://growth.iangoh.com/index.md - Dex: https://growth.iangoh.com/dex - Dex markdown: https://growth.iangoh.com/dex.md - Channels: https://growth.iangoh.com/channels - Stack Builder: https://growth.iangoh.com/stack-builder - Blog: https://growth.iangoh.com/blog/ - Blog markdown index: https://growth.iangoh.com/blog/index.md - Blog RSS feed: https://growth.iangoh.com/blog/feed.xml - Growth idea index: https://growth.iangoh.com/growth-ideas/index.md - Semantic sitemap: https://growth.iangoh.com/sitemap.md - AI discovery brief: https://growth.iangoh.com/ai-discovery.md - skill.md: https://growth.iangoh.com/skill.md - Skills index: https://growth.iangoh.com/.well-known/skills/index.json - Agent-skills index: https://growth.iangoh.com/.well-known/agent-skills/index.json - All techniques API: https://growth.iangoh.com/api/techniques - Daily technique API: https://growth.iangoh.com/api/techniques/daily ## Recent essays - The local page should sound like the neighborhood before the call (https://growth.iangoh.com/blog/the-local-page-should-sound-like-the-neighborhood-before-the-call/): A plain essay on local search trust: intent-shaped GBP categories, call-transcript Q&A, review systems, real location proof, neighborhood page discipline, and cross-platform NAP consistency. - The first search engine should be small enough to finish (https://growth.iangoh.com/blog/the-first-search-engine-should-be-small-enough-to-finish/): A plain essay on a micro-SaaS SEO case: directory seeding, three core pages, one persona use case, high-intent posts, Search Console refreshes, and tracking before scale. - Zero ad spend is still a marketing budget (https://growth.iangoh.com/blog/zero-ad-spend-is-still-a-marketing-budget/): A plain essay on FlowMapp, organic SaaS growth, owned content, Medium, landing pages, reviews, Product Hunt, co-promo, and why signup volume still needs cohort discipline. - The answer should be easy to quote before you chase the mention (https://growth.iangoh.com/blog/the-answer-should-be-easy-to-quote-before-you-chase-the-mention/): Why PostHog's AEO playbook starts with plain prompts, quoteable chunks, owned-surface cleanup, prompt capture, stitched reporting, and the willingness to throw away a bad prompt set. - The link should sell the infrastructure quietly (https://growth.iangoh.com/blog/the-link-should-sell-the-infrastructure-quietly/): A plain essay on Cal.com, open-source positioning, Product Hunt timing, booking-link loops, and why infrastructure growth often starts with one useful shared link. - The product should keep a visible pulse (https://growth.iangoh.com/blog/the-product-should-keep-a-visible-pulse/): Why Resend-style momentum comes from an open-source wedge, founder-led launch motion, real-device launch discipline, a visible heartbeat, and soft-launched feature weeks. - The group should know you before the link (https://growth.iangoh.com/blog/the-group-should-know-you-before-the-link/): A plain essay on WhatsApp B2B groups, trust, micro-value, manual replies, and why closed communities punish lazy launch posts. - The route should stay yours after the click (https://growth.iangoh.com/blog/the-route-should-stay-yours-after-the-click/): A plain essay on owned routes, brand trust, redirects, crawl policy, and why early links should keep compounding on your domain. - The extension should earn the second use (https://growth.iangoh.com/blog/the-extension-should-earn-the-second-use/): A plain essay on Chrome extension growth, Readdit Later, MeetAssist, simple jobs, paywall probes, onboarding, and telemetry-led quality work. - The demo should arrive before the pitch (https://growth.iangoh.com/blog/the-demo-should-arrive-before-the-pitch/): A plain essay on VideoMule, Reddit founder threads, keyword alerts, personalized demos, directories, and why proof beats a cold ask. - The developer tool should launch like a series, not a stunt (https://growth.iangoh.com/blog/the-developer-tool-should-launch-like-a-series-not-a-stunt/): Why Supabase-style developer growth compounds when the team uses early public proof, repeated launches, channel-fit distribution, prelaunch freeze discipline, and community day loops. - The plugin should prove the work before the marketplace scales it (https://growth.iangoh.com/blog/the-plugin-should-prove-the-work-before-the-marketplace-scales-it/): A plain essay on Figma plugin growth, marketplace data, demo launches, output quality, and why platform distribution only works when the workflow is already useful. ## Recent technique pages - LocalSEO cross-platform NAP sync before AI map guesswork (https://growth.iangoh.com/growth-ideas/localseo-cross-platform-nap-sync-before-ai-map-guesswork/): Standardize name, address, phone, categories, and hours across map, directory, and assistant surfaces before treating AI local search as a prompting problem. Channels: Local SEO, AI Visibility, Technical SEO. Source: Reddit r/localseo: NAP consistency and schema for AI local search. - Reddit GBP call-transcript Q&A before post calendar (https://growth.iangoh.com/growth-ideas/reddit-gbp-call-transcript-qa-before-post-calendar/): Turn real customer call transcripts into Google Business Profile Q&A prompts before building a decorative weekly post calendar. Channels: Local SEO, Content Marketing, Google Maps. Source: Reddit r/seogrowth: 60-day Google Maps lead lift case. - Reddit GBP converting-query categories before photo binge (https://growth.iangoh.com/growth-ideas/reddit-gbp-converting-query-categories-before-photo-binge/): Reset your Google Business Profile categories around the searches that convert before you spend the month uploading more photos and hoping the listing figures it out. Channels: Local SEO, Google Maps, Conversion. Source: Reddit r/seogrowth: 60-day Google Maps lead lift case. - SEO Francisco location-page proof before doorway sprawl (https://growth.iangoh.com/growth-ideas/seofrancisco-location-page-proof-before-doorway-sprawl/): Make each location page prove the business is really there with maps, team detail, FAQs, and local context before multiplying thin city pages. Channels: Local SEO, Technical SEO, Conversion. Source: SEO Francisco: Google Business Profile and local SEO case study. - SEO Francisco review engine before Map Pack brag (https://growth.iangoh.com/growth-ideas/seofrancisco-review-engine-before-map-pack-brag/): Build a review acquisition and response system before celebrating a brief Map Pack jump, because local prominence compounds only when the proof keeps arriving. Channels: Local SEO, Reviews, Brand Trust. Source: SEO Francisco: Google Business Profile and local SEO case study. - Workshop neighborhood-page audit before local cannibalization (https://growth.iangoh.com/growth-ideas/workshop-neighborhood-page-audit-before-local-cannibalization/): Audit each neighborhood or city page on its own and keep the structure aligned across the set before broad local terms blur them together. Channels: Local SEO, Content Strategy, Internal Linking. Source: Workshop Digital: neighborhood pages SEO case study. - Micro-SaaS directory authority seed before long-tail posts (https://growth.iangoh.com/growth-ideas/microsaas-directory-authority-seed-before-longtail-posts/): Seed a new micro-SaaS through relevant directories before publishing the long-tail content that needs a little authority to move. Channels: Directories, SEO, Authority Building. Source: Reddit r/seogrowth: 0 to 1,600 organic visitors and 40 customers in 5 months. - Micro-SaaS event tracking before organic scale (https://growth.iangoh.com/growth-ideas/microsaas-event-tracking-before-organic-scale/): Set up signup and conversion events before organic traffic arrives, so the first clicks can teach quality, not just volume. Channels: Analytics, SEO, Conversion. Source: Reddit r/seogrowth: 0 to 1,600 organic visitors and 40 customers in 5 months. - Micro-SaaS five high-intent posts before thought leadership (https://growth.iangoh.com/growth-ideas/microsaas-five-high-intent-posts-before-thought-leadership/): Publish a small set of high-intent posts before spending time on broad thought leadership that may never convert. Channels: SEO, Content Marketing, Conversion. Source: Reddit r/seogrowth: 0 to 1,600 organic visitors and 40 customers in 5 months. - Micro-SaaS primary persona use-case page before broad content (https://growth.iangoh.com/growth-ideas/microsaas-primary-persona-use-case-page-before-broad-content/): Write one detailed use-case page for the buyer who feels the workflow pain before trying to cover every possible audience. Channels: SEO, Positioning, Conversion. Source: Reddit r/seogrowth: 0 to 1,600 organic visitors and 40 customers in 5 months. - Micro-SaaS Search Console refresh loop before new content sprint (https://growth.iangoh.com/growth-ideas/microsaas-search-console-refresh-loop-before-new-content-sprint/): Refresh existing pages from Search Console query data before writing another batch of posts. Channels: Search Console, SEO, Content Refresh. Source: Reddit r/seogrowth: 0 to 1,600 organic visitors and 40 customers in 5 months. - Micro-SaaS three core pages before blog calendar (https://growth.iangoh.com/growth-ideas/microsaas-three-core-pages-before-blog-calendar/): Ship a landing page, how-it-works page, and primary use-case page before starting a blog calendar. Channels: SEO, Landing Page, Content Architecture. Source: Reddit r/seogrowth: 0 to 1,600 organic visitors and 40 customers in 5 months. - FlowMapp award-grade landing page as acquisition channel (https://growth.iangoh.com/growth-ideas/flowmapp-award-grade-landing-page-as-acquisition-channel/): Treat the landing page as an acquisition channel, not a brochure, by making design quality strong enough to earn conversion, links, and social mentions. Channels: Landing Page, Conversion Rate Optimization, Brand. Source: Reddit r/startups: How we used $0 marketing to grow to 320k users. - FlowMapp owned blog plus Medium before channel choice (https://growth.iangoh.com/growth-ideas/flowmapp-owned-blog-plus-medium-before-channel-choice/): Run the owned blog for search and a Medium publication for audience before forcing the team to choose one content home. Channels: Content Marketing, SEO, Medium. Source: Reddit r/startups: How we used $0 marketing to grow to 320k users. - FlowMapp repeat Product Hunt launches for new angles (https://growth.iangoh.com/growth-ideas/flowmapp-repeat-product-hunt-launches-for-new-angles/): Launch on Product Hunt more than once when the product has a real new angle, so the channel becomes a repeatable learning surface instead of a one-day ceremony. Channels: Product Hunt, Launches, Community. Source: Reddit r/startups: How we used $0 marketing to grow to 320k users. - FlowMapp review-platform proof before paid scale (https://growth.iangoh.com/growth-ideas/flowmapp-review-platform-proof-before-paid-scale/): Collect first-user reviews on trusted external platforms before scaling paid acquisition or asking cold visitors to trust your own claims. Channels: Review Platforms, Social Proof, Conversion. Source: Reddit r/startups: How we used $0 marketing to grow to 320k users. - FlowMapp same-stage startup co-promo before big partnerships (https://growth.iangoh.com/growth-ideas/flowmapp-same-stage-startup-copromo-before-big-partnerships/): Partner with startups at the same level for newsletter features, social co-promo, interviews, and audience sharing before chasing logos too big to care. Channels: Partnerships, Newsletter, Social. Source: Reddit r/startups: How we used $0 marketing to grow to 320k users. - FlowMapp weekly cohort quality before organic scale (https://growth.iangoh.com/growth-ideas/flowmapp-weekly-cohort-quality-before-organic-scale/): Track organic channels by weekly cohorts, activation, retention, paid conversion, and MRR quality before celebrating signup volume. Channels: Analytics, Organic Marketing, Retention. Source: Reddit r/startups: How we used $0 marketing to grow to 320k users. - PostHog AEO reporting quilt before single-source certainty (https://growth.iangoh.com/growth-ideas/posthog-aeo-reporting-quilt-before-single-source-certainty/): Report AEO from a stitched set of sources such as referrer traffic, self-report, bot analytics, and prompt visibility instead of pretending one clean dashboard can settle it. Channels: Analytics, AI visibility, SEO. Source: PostHog: LLMs are picking winners. Here's how to become one.. - PostHog citable content chunks before monolithic SEO pages (https://growth.iangoh.com/growth-ideas/posthog-citable-content-chunks-before-monolithic-seo-pages/): Write pages in quotable chunks with direct answers, question-led headings, short paragraphs, and specific numbers before you chase giant SEO essays. Channels: AI visibility, SEO, Content Marketing. Source: PostHog: LLMs are picking winners. Here's how to become one.. - PostHog onboarding prompt capture for AI attribution (https://growth.iangoh.com/growth-ideas/posthog-onboarding-prompt-capture-for-ai-attribution/): When a user says AI sent them, ask for the exact prompt in onboarding so the growth team learns from real buyer language instead of synthetic guesses. Channels: AI visibility, Onboarding, Attribution. Source: PostHog: LLMs are picking winners. Here's how to become one.. - PostHog owned-surface cleanup before off-domain AEO sidequests (https://growth.iangoh.com/growth-ideas/posthog-owned-surface-cleanup-before-off-domain-aeo-sidequests/): Fix the pages you own before chasing Reddit threads, Wikipedia dreams, Medium cleanup, and every other AEO side quest. Channels: SEO, Brand Trust, AI visibility. Source: PostHog: LLMs are picking winners. Here's how to become one.. - PostHog private-mode three-prompt benchmark before AEO tool sprawl (https://growth.iangoh.com/growth-ideas/posthog-private-mode-three-prompt-benchmark-before-aeo-tool-sprawl/): Check ChatGPT, Claude, and Gemini in private mode with 3-5 plain buyer prompts before you disappear into dashboards, exports, and vendor demos. Channels: AI visibility, SEO, Research. Source: PostHog: LLMs are picking winners. Here's how to become one.. - PostHog synthetic prompt reset when real user language disagrees (https://growth.iangoh.com/growth-ideas/posthog-synthetic-prompt-reset-when-real-user-language-disagrees/): Throw away the prompt set and start over when synthetic tracking stops matching how real customers actually describe the product. Channels: AI visibility, Analytics, Positioning. Source: PostHog: LLMs are picking winners. Here's how to become one.. ## Interpretation notes - Treat GrowthDex entries as source-backed growth patterns, not guarantees. - Prefer tactics with live source URLs and recent last_found dates. - When citing a tactic, cite both the GrowthDex page and the original source URL when possible. - Use llms.txt for fast discovery and this file when a single larger context payload is more useful. - Use skill.md when the agent needs task guidance, constraints, and route suggestions instead of a broad site map.