# Activation webinars for partially setup users

> Invite users who have started setup but not finished the key activation steps into a targeted webinar that shows how to reach first value.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/activation-webinars-for-partially-setup-users/
- Source: [intercom.com](https://www.intercom.com/blog/how-to-reduce-customer-churn-with-webinars/)
- GrowthDex source hub: [Intercom Blog](/sources/intercom-blog-intercom-com/)
- Last checked: May 24, 2026
- Rarity: epic
- Budget: free
- Channels: Support, Education, Lifecycle
- Stages: activation, education, retention
- Key metric: Webinar attendees were 6x more likely to activate

## Why this can grow

A good activation webinar is more than education. It is a timed intervention for users who have already shown intent but have not crossed the line into habit. That makes the audience warm, the teaching specific, and the call to action obvious. The live session also creates a forcing function for the team to explain the product around concrete activation steps instead of generic feature tours.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. For activation, the useful question is not whether users liked the page. It is whether they got to the first meaningful win faster. For this tactic, I would watch Webinar attendees were 6x more likely to activate before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where activation webinars for partially setup users can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Support and Education channel.
3. Use the evidence from intercom.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: Webinar attendees were 6x more likely to activate.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Intercom built webinars around activation steps like getting the first message live and invited users based on patterns such as 'has done x, has not done y.' The company reported that customers who attended its webinars were more than six times as likely to activate as those who did not attend.

## Adjacent tactics in the same lane

- [In-product help links at friction points](/growth-ideas/in-product-help-links-at-friction-points/) - same source, 2 shared channels, 2 shared stages
- [New-signup real-time support inbox](/growth-ideas/new-signup-real-time-support-inbox/) - same source, 2 shared channels, 1 shared stage
- [Consultative support pilot for self-serve expansion](/growth-ideas/consultative-support-pilot-for-self-serve-expansion/) - same source, 2 shared channels, 1 shared stage
- [Support town hall for proactive growth ideas](/growth-ideas/support-town-hall-for-proactive-growth-ideas/) - same source, 2 shared channels, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [Support often becomes the growth surface first](/blog/support-often-becomes-the-growth-surface-first/) - support-led growth, activation, retention

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.