# Article report sorted by reactions and conversations

> Review article performance by negative reactions, conversations triggered, and no-result searches so content work follows actual customer friction.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/article-report-sorted-by-reactions-and-conversations/
- Source: [intercom.com](https://www.intercom.com/help/en/articles/56653-articles-report)
- GrowthDex source hub: [Intercom Help: Articles report](/sources/intercom-help-articles-report-intercom-com/)
- Last checked: 2026-05-30
- Rarity: uncommon
- Budget: free
- Channels: Support, SEO, Documentation
- Stages: docs analytics, search intent, content prioritization, support reporting


## Why this can grow

Support content gets political when teams argue from anecdotes. Intercom's Articles report shows which articles triggered conversations, which searches had no results, and which pages drew negative reactions. That gives the docs backlog a harder spine. Instead of rewriting the loudest page or the one a stakeholder remembers, the team can start with the answer that already proved it was failing in public.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A buyer, crawler, or answer engine should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where article report sorted by reactions and conversations can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Support and SEO channel.
3. Use the evidence from intercom.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Intercom's Articles report surfaces article views, reactions, conversations triggered, search keywords with results, and searches with no results.

## Adjacent tactics in the same lane

- [Intercom no-result search queue before help-center redesign](/growth-ideas/intercom-no-result-search-queue-before-help-center-redesign/) - same source, 3 shared channels, 1 shared stage
- [Intercom FAQ collection linked from the website before the sales call](/growth-ideas/intercom-faq-collection-linked-from-the-website-before-the-sales-call/) - same source, 2 shared channels
- [Intercom negative reaction pages before hero-copy refresh](/growth-ideas/intercom-negative-reaction-pages-before-hero-copy-refresh/) - same source, 1 shared channel
- [Highest-volume question first in each help collection](/growth-ideas/highest-volume-question-first-in-each-help-collection/) - 3 shared channels, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The support report should write the next help page](/blog/the-support-report-should-write-the-next-help-page/) - support-led growth, SEO, documentation
- [The answer should travel before the queue grows](/blog/the-answer-should-travel-before-the-queue-grows/) - support-led growth, brand trust, SEO

## Reading path: AI products

- [The support report should write the next help page](/blog/the-support-report-should-write-the-next-help-page/) (2026-06-07T07:09:50.000Z)
- [The answer should travel before the queue grows](/blog/the-answer-should-travel-before-the-queue-grows/) (2026-05-30T14:20:00Z)

## Reading path: B2B software

- [The support report should write the next help page](/blog/the-support-report-should-write-the-next-help-page/) (2026-06-07T07:09:50.000Z)
- [The answer should travel before the queue grows](/blog/the-answer-should-travel-before-the-queue-grows/) (2026-05-30T14:20:00Z)

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.