# Atlassian Privacy and Security tab before sales push

> Fill the Privacy and Security tab before driving serious cloud demand, because Atlassian says customers use the listing, docs, and partner site for desk research before deeper review.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/atlassian-privacy-security-tab-before-sales-push/
- Source: [developer.atlassian.com](https://developer.atlassian.com/platform/marketplace/security-privacy-tab/)
- GrowthDex source hub: [Atlassian Docs: Privacy and security tab in your Marketplace listing](/sources/atlassian-docs-privacy-and-security-tab-in-your-marketplace-listing-deve/)
- Last checked: 2026-06-06T04:05:00Z
- Rarity: epic
- Budget: low
- Channels: Marketplace, Trust, Enterprise sales
- Stages: security review, buyer diligence, cloud apps, conversion


## Why this can grow

Enterprise buyers rarely arrive at a Marketplace page ready to install. They are trying to clear a risk screen first. Atlassian spells out that cloud customers often begin with desk research across the listing, docs, and partner site, then decide whether a longer questionnaire is worth sending. If the Privacy and Security tab is thin or late, the demand the team worked to create turns into extra diligence work instead of forward motion.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. For conversion, I would strip the test down to one promise, one proof point, and one next step. Confusion kills good demand. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where atlassian privacy and security tab before sales push can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Marketplace and Trust channel.
3. Use the evidence from developer.atlassian.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Atlassian says cloud app assessments often start with desk research on the Marketplace listing, partner website, and documentation, and the Privacy and Security tab is meant to answer the most common trust questions.

## Adjacent tactics in the same lane

- [Miro Marketplace profile as second proof surface](/growth-ideas/miro-marketplace-profile-as-second-proof-surface/) - 2 shared channels
- [Poshmark seller earnings as trust proof](/growth-ideas/poshmark-seller-earnings-as-trust-proof/) - 2 shared channels
- [Framer template gallery proof images before submit](/growth-ideas/framer-template-gallery-proof-images-before-submit/) - 1 shared channel, 1 shared stage
- [Notion template separate demo copy when paid site redirects](/growth-ideas/notion-template-separate-demo-copy-when-paid-site-redirects/) - 1 shared channel, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The Atlassian Marketplace page should answer the admin before the demo](/blog/the-atlassian-marketplace-page-should-answer-the-admin-before-the-demo/) - marketplaces, SEO, conversion

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.