# Baseline and post-pilot survey for switch proof

> Use the same short survey before and after a pilot so the internal case for change rests on measured deltas instead of vibes.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/baseline-and-post-pilot-survey-for-switch-proof/
- Source: [linear.app](https://linear.app/switch/pilot-guide)
- GrowthDex source hub: [Linear Pilot Guide](/sources/linear-pilot-guide-linear-app/)
- Last checked: 2026-05-28
- Rarity: uncommon
- Budget: free
- Channels: Product Ops, Analytics, Enablement
- Stages: migration, measurement, change management, stakeholder buy-in


## Why this can grow

Buy-in gets weaker when the champion can only say the new tool felt better. Linear's pilot guide recommends a baseline survey before the pilot and the same survey after, covering adoption, friction, productivity, and visibility. That turns an internal rollout into a before-and-after story leadership can compare quickly.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where baseline and post-pilot survey for switch proof can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Product Ops and Analytics channel.
3. Use the evidence from linear.app to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Linear's switch guide includes a baseline survey before the pilot and a matching post-pilot survey to measure how the new workflow changed daily work.

## Adjacent tactics in the same lane

- [Influential, high-friction teams first in an internal pilot](/growth-ideas/influential-high-friction-teams-first-internal-pilot/) - same source, 2 shared channels, 2 shared stages
- [Pilot scorecard with quantitative deltas and user quotes](/growth-ideas/pilot-scorecard-with-quant-deltas-and-user-quotes/) - same source, 1 shared channel, 2 shared stages
- [Google Analytics on docs, roadmap, and changelog](/growth-ideas/google-analytics-on-docs-roadmap-and-changelog/) - 1 shared channel, 1 shared stage
- [Active-user penetration as the new-product health check](/growth-ideas/active-user-penetration-as-new-product-health-check/) - 1 shared channel, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The buyer trusts the proof they can open alone](/blog/the-buyer-trusts-the-proof-they-can-open-alone/) - brand trust, B2B growth, SEO

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.