# Boring numbers and comparison pages for AI citation

> Publish plain factual pages like data stats, product comparisons, and 'how it works' explainers so AI tools quote your version instead of a third-party summary.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/boring-numbers-and-comparison-pages-for-ai-citation/
- Source: [ahrefs.com](https://ahrefs.com/blog/ai-vs-made-up-brand-experiment/)
- GrowthDex source hub: [Ahrefs Blog](/sources/ahrefs-blog-ahrefs-com/)
- Last checked: May 24, 2026
- Rarity: rare
- Budget: low
- Channels: AI Search, SEO, Content
- Stages: seo, content, ai-search


## Why this can grow

Answer engines favor pages that match the prompt with concrete specifics. A boring numbers page or comparison page is easier to quote than a broad homepage because it resolves one exact question cleanly. That makes these pages useful for classic SEO and for AI answers that need a crisp factual source.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A buyer, crawler, or answer engine should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where boring numbers and comparison pages for ai citation can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the AI Search and SEO channel.
3. Use the evidence from ahrefs.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Ahrefs says its own numbers page shows up in AI Mode, and points to Samsung buying guides and comparison pages as examples of the same pattern in AI search.

## Adjacent tactics in the same lane

- [Search alert loop for demand you created](/growth-ideas/search-alert-loop-for-demand-you-created/) - same source, 2 shared channels, 3 shared stages
- [Stats page citation-gap prospecting](/growth-ideas/stats-page-citation-gap-prospecting/) - same source, 2 shared channels, 2 shared stages
- [Mention-without-link listicle repair](/growth-ideas/mention-without-link-listicle-repair/) - same source, 2 shared channels, 2 shared stages
- [Niche glossary SEO wedge](/growth-ideas/niche-glossary-seo-wedge/) - same source, 2 shared channels, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The launch keeps going after launch day](/blog/the-launch-keeps-going-after-launch-day/) - launch strategy, brand trust

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.