# Company-size-specific admin onboarding guides

> Break onboarding into separate admin guides for small teams, mid-market teams, and larger organizations so the evaluator only reads the setup path that matches their company.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/company-size-specific-admin-onboarding-guides/
- Source: [linear.app](https://linear.app/docs/start-guide)
- GrowthDex source hub: [Linear Docs](/sources/linear-docs-linear-app/)
- Last checked: 2026-05-26
- Rarity: uncommon
- Budget: free
- Channels: Docs, Product Marketing, Sales
- Stages: switcher intent, segmentation, activation, docs-led growth


## Why this can grow

Switchers lose confidence when setup docs read like they were written for somebody else. Company-size-specific guides cut that friction. The buyer can tell the product has seen their kind of rollout before, and the path feels shorter because irrelevant governance or scale detail drops away. That is part onboarding, but it is also positioning. The docs quietly say who the product is ready for.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. For activation, the useful question is not whether users liked the page. It is whether they got to the first meaningful win faster. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where company-size-specific admin onboarding guides can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Docs and Product Marketing channel.
3. Use the evidence from linear.app to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Linear's Start Guide sends admins to different onboarding guides for small teams, startups and mid-size companies, or large and scaling companies instead of forcing every workspace through one generic setup path.

## Adjacent tactics in the same lane

- [Live onboarding session before workspace creation](/growth-ideas/live-onboarding-session-before-workspace-creation/) - same source, 2 shared channels, 2 shared stages
- [Day-two video learning library on the start path](/growth-ideas/day-two-video-learning-library-on-the-start-path/) - same source, 1 shared channel, 2 shared stages
- [Source-specific import assistant for switchers](/growth-ideas/source-specific-import-assistant-for-switchers/) - same source, 2 shared stages
- [Clean-break import pilot for switchers](/growth-ideas/clean-break-import-pilot-for-switchers/) - same source, 1 shared channel, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The evaluation path should keep teaching after the demo](/blog/the-evaluation-path-should-keep-teaching-after-the-demo/) - switcher marketing, docs-led growth, brand trust

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.