# Customer page sorted by important and in-progress work

> Use the customer page as a live account view that groups important and in-progress requests, so the team can see what matters to that customer without rebuilding the story in a slide deck.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/customer-page-sorted-by-important-and-in-progress-work/
- Source: [linear.app](https://linear.app/docs/customer-requests)
- GrowthDex source hub: [Linear Docs](/sources/linear-docs-linear-app/)
- Last checked: 2026-05-27
- Rarity: uncommon
- Budget: free
- Channels: Product, Customer Success, Sales
- Stages: account visibility, prioritization, roadmap communication, support-led growth


## Why this can grow

A lot of product evidence dies because it gets flattened into a generic backlog. When a customer page can group and order the requests that are important or already moving, the account story stays attached to the account. That helps success, product, and sales talk about the same work without arguing over which screenshot or spreadsheet is current.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where customer page sorted by important and in-progress work can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Product and Customer Success channel.
3. Use the evidence from linear.app to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Linear's Customer Requests docs say customer pages can group and order issues so teams can see which requests have been marked important or are already in progress.

## Adjacent tactics in the same lane

- [Dedicated feedback team for customer request intake](/growth-ideas/dedicated-feedback-team-for-customer-request-intake/) - same source, 2 shared channels, 2 shared stages
- [Synced customer attributes for priority views](/growth-ideas/synced-customer-attributes-for-priority-views/) - same source, 3 shared channels, 1 shared stage
- [Customer email-domain auto-mapping for feedback identity](/growth-ideas/customer-email-domain-auto-mapping-for-feedback-identity/) - same source, 2 shared channels, 1 shared stage
- [Enterprise-tier request-threshold view for roadmap planning](/growth-ideas/enterprise-tier-request-threshold-view-for-roadmap-planning/) - same source, 2 shared channels, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The request should stay attached to the customer](/blog/the-request-should-stay-attached-to-the-customer/) - support-led growth, product ops, brand trust

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.