# Day-two video learning library on the start path

> Keep an always-available video library on the main onboarding path so the product still teaches itself after the first guided tour ends.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/day-two-video-learning-library-on-the-start-path/
- Source: [linear.app](https://linear.app/docs/start-guide)
- GrowthDex source hub: [Linear Docs](/sources/linear-docs-linear-app/)
- Last checked: 2026-05-26
- Rarity: uncommon
- Budget: low
- Channels: Docs, Content, Product
- Stages: activation, education, retention, docs-led growth
- Key metric: The Start Guide carries an ongoing resources block with onboarding and AI workflow video playlists

## Why this can grow

A good evaluation does not end when the demo tab closes. Teams need a place to rehearse again the next day, especially when a second stakeholder joins late or a champion needs help teaching the rest of the team. A visible learning library extends the sales and onboarding surface without turning everything into another meeting. It also makes the brand look more serious because the product keeps helping after the first touch.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A buyer, crawler, or answer engine should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. For activation, the useful question is not whether users liked the page. It is whether they got to the first meaningful win faster. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where day-two video learning library on the start path can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Docs and Content channel.
3. Use the evidence from linear.app to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Linear's Start Guide keeps its Learning Library and AI workflows playlists in the ongoing resources section, making day-to-day workflow education part of the default onboarding path instead of a hidden support asset.

## Adjacent tactics in the same lane

- [Live onboarding session before workspace creation](/growth-ideas/live-onboarding-session-before-workspace-creation/) - same source, 2 shared channels, 1 shared stage
- [Company-size-specific admin onboarding guides](/growth-ideas/company-size-specific-admin-onboarding-guides/) - same source, 1 shared channel, 2 shared stages
- [Synced customer attributes for priority views](/growth-ideas/synced-customer-attributes-for-priority-views/) - same source, 1 shared channel, 1 shared stage
- [Clean-break import pilot for switchers](/growth-ideas/clean-break-import-pilot-for-switchers/) - same source, 1 shared channel, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The evaluation path should keep teaching after the demo](/blog/the-evaluation-path-should-keep-teaching-after-the-demo/) - switcher marketing, docs-led growth, brand trust

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.