# Discord App Directory install link before page polish

> Configure the install link before polishing the App Directory page, because Discord removes the Add App button and directory eligibility when no install link exists.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/discord-app-directory-install-link-before-page-polish/
- Source: [docs.discord.com](https://docs.discord.com/developers/resources/application)
- GrowthDex source hub: [Discord Docs: Application Resource](/sources/discord-docs-application-resource-docs-discord-com/)
- Last checked: 2026-06-05T05:15:00Z
- Rarity: epic
- Budget: free
- Channels: Marketplaces, Conversion, Onboarding
- Stages: discord, install flow, app directory, conversion path


## Why this can grow

A discovery page is only useful if it leads into a working install flow. Discord's application-resource docs say the Add App button only appears when an install link is configured, and choosing None makes the app ineligible for the App Directory. That is a strong reminder to treat install routing as the core conversion object. Better visuals and copy do not matter much if the page cannot hand the user into a clean install path the moment interest appears.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. For conversion, I would strip the test down to one promise, one proof point, and one next step. Confusion kills good demand. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where discord app directory install link before page polish can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Marketplaces and Conversion channel.
3. Use the evidence from docs.discord.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Discord's application resource docs say that if no install link is configured, the Add App button will not appear on the app profile or App Directory page and the app is not eligible for the App Directory.

## Adjacent tactics in the same lane

- [Microsoft Marketplace getting-started field as admin handoff](/growth-ideas/microsoft-marketplace-getting-started-field-as-admin-handoff/) - 3 shared channels
- [Chrome Web Store five-screenshot install story](/growth-ideas/chrome-web-store-five-screenshot-install-story/) - 3 shared channels
- [Figma Community video carousel before plugin install](/growth-ideas/figma-community-video-carousel-before-plugin-install/) - 3 shared channels
- [Slack Marketplace landing page shows the Slack workflow](/growth-ideas/slack-marketplace-landing-page-shows-the-slack-workflow/) - 3 shared channels

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The Discord app page should finish the Add App click](/blog/the-discord-app-page-should-finish-the-add-app-click/) - community-led growth, brand trust, onboarding

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.