# HubSpot marketplace pricing only for integration-enabled plans

> Only show pricing plans that actually include the HubSpot integration, even if the wider product has cheaper tiers that do not.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/hubspot-marketplace-pricing-only-for-integration-enabled-plans/
- Source: [developers.hubspot.com](https://developers.hubspot.com/docs/apps/developer-platform/list-apps/listing-your-app/app-marketplace-listing-requirements)
- GrowthDex source hub: [HubSpot Docs: App Marketplace listing requirements](/sources/hubspot-docs-app-marketplace-listing-requirements-developers-hubspot-com/)
- Last checked: 2026-05-30
- Rarity: rare
- Budget: free
- Channels: Marketplaces, Pricing, Brand
- Stages: pricing clarity, shortlist trust, marketplace conversion, qualification
- Key metric: HubSpot allows up to 5 pricing plans in the listing, but only integration-enabled plans should be shown.

## Why this can grow

Marketplace pricing is a trust surface, not a teaser. HubSpot's listing requirements say the pricing in the listing must match the website and must only include plans that allow use of the integration. That keeps the buyer from discovering, halfway through evaluation or after install, that the visible plan was never truly available for this use case.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. For conversion, I would strip the test down to one promise, one proof point, and one next step. Confusion kills good demand. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where hubspot marketplace pricing only for integration-enabled plans can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Marketplaces and Pricing channel.
3. Use the evidence from developers.hubspot.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

HubSpot's requirements give a simple example: if Plan A and Plan B exist but only Plan B supports the integration, only Plan B should appear in the marketplace listing.

## Adjacent tactics in the same lane

- [HubSpot scope-matched sync claims on marketplace page](/growth-ideas/hubspot-scope-matched-sync-claims-on-marketplace-page/) - same source, 1 shared channel
- [Shopify pricing details own every charge and free-plan flag](/growth-ideas/shopify-pricing-details-own-every-charge-and-free-plan-flag/) - 2 shared channels, 1 shared stage
- [Firefox Add-ons paid function disclosed on listing](/growth-ideas/firefox-add-ons-paid-function-disclosed-on-listing/) - 2 shared channels, 1 shared stage
- [Atlassian free listing external account and paid dependency clear](/growth-ideas/atlassian-free-listing-external-account-and-paid-dependency-clear/) - 1 shared channel, 2 shared stages

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The marketplace listing should act like an operating document](/blog/the-marketplace-listing-should-act-like-an-operating-document/) - marketplaces, brand trust, SEO

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.