# Miro Marketplace visuals teach the workflow not the logo

> Use screenshots and videos to explain the workflow with one focal point, light copy, and no decorative logo clutter.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/miro-marketplace-visuals-teach-the-workflow-not-the-logo/
- Source: [developers.miro.com](https://developers.miro.com/docs/marketplace-listing-guidelines)
- GrowthDex source hub: [Miro Docs: App listing guidelines](/sources/miro-docs-app-listing-guidelines-developers-miro-com/)
- Last checked: 2026-06-06T05:00:00Z
- Rarity: rare
- Budget: low
- Channels: Marketplace, Brand, Conversion
- Stages: screenshots, visual storytelling, workflow demo, creative


## Why this can grow

Miro is unusually explicit that listing visuals are there to tell the app story. The docs allow one to six screenshots or videos, ask for full-bleed assets, warn against blurry visuals, and tell developers to limit copy to one or two lines plus no more than 20 percent of the image area. That pushes the team toward one clear lesson per image. The better the screenshots teach the board workflow, the less the listing has to rely on marketing language.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where miro marketplace visuals teach the workflow not the logo can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Marketplace and Brand channel.
3. Use the evidence from developers.miro.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Miro's listing guidelines require at least one and no more than six screenshots or videos, exclude logos from screenshots, and recommend impactful copy limited to one to two lines and under 20 percent of the image area.

## Adjacent tactics in the same lane

- [Atlassian partner brand assets stay distinct from Atlassian](/growth-ideas/atlassian-partner-brand-assets-stay-distinct-from-atlassian/) - 3 shared channels, 2 shared stages
- [Miro Marketplace name matches the board job](/growth-ideas/miro-marketplace-name-matches-the-board-job/) - same source, 1 shared channel
- [Miro Marketplace description under 450 with setup steps](/growth-ideas/miro-marketplace-description-under-450-with-setup-steps/) - same source, 1 shared channel
- [App Store preview poster frame before autoplay assumption](/growth-ideas/app-store-preview-poster-frame-before-autoplay-assumption/) - 2 shared channels

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The Miro Marketplace page should teach the workflow before the install](/blog/the-miro-marketplace-page-should-teach-the-workflow-before-the-install/) - marketplaces, SEO, conversion

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.