# Morning Brew similar-sized newsletter cross-promo

> Swap with newsletters of similar size so the audience already understands the medium and the exchange feels fair.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/morning-brew-similar-sized-newsletter-cross-promo/
- Source: [read.first1000.co](https://read.first1000.co/p/morning-brew)
- GrowthDex source hub: [First 1000: Morning Brew](/sources/first-1000-morning-brew-read-first1000-co/)
- Last checked: 2026-06-07T02:38:03.281Z
- Rarity: uncommon
- Budget: low
- Channels: Partnerships, Newsletter, Audience Swaps
- Stages: partnerships, newsletter growth, audience swaps, creator-led growth


## Why this can grow

First 1000 says cross-promotion with similar-sized newsletters helped Morning Brew move toward six-digit subscribers. The important phrase is similar-sized. A fair swap reduces negotiation friction and puts the recommendation inside a reading habit the audience already has. The team did not have to teach people what a newsletter was or why they should open one. For niche media, creator tools, and B2B communities, this is a low-budget distribution move that works best when both sides share a behavior but do not fully overlap in audience.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. A partnership only compounds when both sides get trust or distribution they could not cheaply buy alone. I would start with the smallest shared win, prove it in public or in pipeline, then make the relationship bigger. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where morning brew similar-sized newsletter cross-promo can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Partnerships and Newsletter channel.
3. Use the evidence from read.first1000.co to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Morning Brew used free cross-promotion with similar-sized newsletters after the campus phase, because those readers were already comfortable subscribing to and reading newsletters.

## Adjacent tactics in the same lane

- [Morning Brew classroom paper signup roadshow](/growth-ideas/morning-brew-classroom-paper-signup-roadshow/) - same source, 1 shared channel, 1 shared stage
- [Morning Brew ambassador application filters for effort](/growth-ideas/morning-brew-ambassador-application-filters-for-effort/) - same source, 1 shared stage
- [First 1000 notable-operator mention readiness](/growth-ideas/first1000-notable-operator-mention-readiness/) - 1 shared channel, 2 shared stages
- [Partner directory ranking audit after integration launch](/growth-ideas/partner-directory-ranking-audit-after-integration-launch/) - 1 shared channel, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The first newsletter subscribers are often in the room](/blog/the-first-newsletter-subscribers-are-often-in-the-room/) - newsletter growth, referrals, community-led growth

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.