# Pilot scorecard with quantitative deltas and user quotes

> Present four or five side-by-side pilot improvements with a short participant quote beside each number before asking leadership to approve the wider rollout.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/pilot-scorecard-with-quant-deltas-and-user-quotes/
- Source: [linear.app](https://linear.app/switch/pilot-guide)
- GrowthDex source hub: [Linear Pilot Guide](/sources/linear-pilot-guide-linear-app/)
- Last checked: 2026-05-28
- Rarity: rare
- Budget: free
- Channels: Product Ops, Internal Comms, Sales Enablement
- Stages: migration, internal proof, stakeholder buy-in, presentation


## Why this can grow

Raw anecdotes rarely survive leadership review, but spreadsheets alone can sound bloodless or easy to dismiss. Linear recommends pairing a handful of the clearest survey comparisons with a quote from a pilot participant. That makes the operating gain legible and human at the same time, which is often what gets a migration over the line.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where pilot scorecard with quantitative deltas and user quotes can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Product Ops and Internal Comms channel.
3. Use the evidence from linear.app to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Linear tells teams to present four or five of the strongest baseline-versus-pilot comparisons and pair each one with a participant quote.

## Adjacent tactics in the same lane

- [Influential, high-friction teams first in an internal pilot](/growth-ideas/influential-high-friction-teams-first-internal-pilot/) - same source, 2 shared channels, 2 shared stages
- [Baseline and post-pilot survey for switch proof](/growth-ideas/baseline-and-post-pilot-survey-for-switch-proof/) - same source, 1 shared channel, 2 shared stages
- [Cutover runbook and rollback plan before support launch](/growth-ideas/cutover-runbook-and-rollback-plan-before-support-launch/) - 1 shared channel, 1 shared stage
- [Internal transition guide with pilot findings and team quotes](/growth-ideas/internal-transition-guide-with-pilot-findings-and-team-quotes/) - 1 shared channel, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The buyer trusts the proof they can open alone](/blog/the-buyer-trusts-the-proof-they-can-open-alone/) - brand trust, B2B growth, SEO

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.