# Related articles block on every public answer

> Show a small set of related articles on every help page so one solved question can naturally hand off to the next one without sending the reader back to search.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/related-articles-block-on-every-public-answer/
- Source: [intercom.com](https://www.intercom.com/help/en/articles/8580118-enable-related-articles-in-your-help-center)
- GrowthDex source hub: [Intercom Help](/sources/intercom-help-intercom-com/)
- Last checked: 2026-05-27
- Rarity: uncommon
- Budget: free
- Channels: Support, SEO, Documentation
- Stages: internal linking, help center, content recirculation, self-serve
- Key metric: Intercom allows up to 5 related articles beneath a public article

## Why this can grow

Most support journeys are not one-and-done. People solve one step, then hit the next question. A related-articles block catches that moment and keeps the reader moving through the archive instead of reopening search or dropping into the inbox. It also strengthens internal links across the help center in a way that matches actual customer workflows.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A buyer, crawler, or answer engine should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch Intercom allows up to 5 related articles beneath a public article before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where related articles block on every public answer can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Support and SEO channel.
3. Use the evidence from intercom.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: Intercom allows up to 5 related articles beneath a public article.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Intercom's related-articles setting lets teams display up to five related articles beneath a public article to guide readers toward nearby answers.

## Adjacent tactics in the same lane

- [High-traffic help articles linking to low-traffic answers](/growth-ideas/high-traffic-help-articles-linking-to-low-traffic-answers/) - same source, 3 shared channels, 2 shared stages
- [Help-center search terms in title, description, and body](/growth-ideas/help-center-search-terms-in-title-description-and-body/) - same source, 3 shared channels, 1 shared stage
- [One help article per search job](/growth-ideas/one-help-article-per-search-job/) - same source, 3 shared channels, 1 shared stage
- [Action-led help article titles and meta descriptions](/growth-ideas/action-led-help-article-titles-and-meta-descriptions/) - same source, 3 shared channels, 1 shared stage

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The help-center search starts working when the archive stops guessing](/blog/the-help-center-search-starts-working-when-the-archive-stops-guessing/) - support-led growth, seo, content strategy

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.