# Salesforce AppExchange pre-queue credentials before review window

> Validate the test org, disable MFA for the review path, and hand over working credentials before submission so the package clears pre-queue instead of burning launch time.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/salesforce-appexchange-prequeue-credentials-before-review-window/
- Source: [developer.salesforce.com](https://developer.salesforce.com/blogs/2023/04/prepare-your-app-to-pass-the-appexchange-security-review)
- GrowthDex source hub: [Salesforce Developers Blog: Prepare Your App to Pass the AppExchange Security Review](/sources/salesforce-developers-blog-prepare-your-app-to-pass-the-appexchange-secu/)
- Last checked: 2026-06-05T04:02:18Z
- Rarity: rare
- Budget: free
- Channels: Marketplaces, Operations, Trust
- Stages: pre-queue checks, launch timing, review access, partner ops


## Why this can grow

A marketplace launch can stall long before the main review queue if the review team cannot log in. Salesforce explains that every AppExchange submission enters a pre-queue state for manual validity checks that can take a few days, and one of those checks is whether the testing team can access the org or remote site. That means credentials are not paperwork. They are throughput. A listing with strong copy and screenshots still sits idle if the review path fails at the login screen.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where salesforce appexchange pre-queue credentials before review window can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Marketplaces and Operations channel.
3. Use the evidence from developer.salesforce.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Salesforce's AppExchange Security Review guidance says submissions enter a pre-queue state for a few days of manual checks and specifically requires 2FA or MFA to be disabled on the test org path and working credentials to be provided for the testing team.

## Adjacent tactics in the same lane

- [Salesforce AppExchange security review parallel with listing design](/growth-ideas/salesforce-appexchange-security-review-parallel-with-listing-design/) - 2 shared channels, 1 shared stage
- [Shopify resubmit only after every review flag is closed](/growth-ideas/shopify-resubmit-only-after-every-review-flag-is-closed/) - 2 shared channels, 1 shared stage
- [Chrome Web Store deferred publish window after review](/growth-ideas/chrome-web-store-deferred-publish-window-after-review/) - 2 shared channels, 1 shared stage
- [monday marketplace partner page with installs, ratings, and support](/growth-ideas/monday-marketplace-partner-page-with-installs-ratings-and-support/) - 2 shared channels

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The AppExchange listing should survive the trial handoff](/blog/the-appexchange-listing-should-survive-the-trial-handoff/) - marketplaces, brand trust, onboarding

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.