# Search-priority content by software category demand

> Choose roundup and tutorial topics by the software categories with the most search volume first, then go narrower once the main demand pockets are covered.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/search-priority-content-by-software-category-demand/
- Source: [ahrefs.com](https://ahrefs.com/blog/zapier-content-marketing/)
- GrowthDex source hub: [Ahrefs](/sources/ahrefs-ahrefs-com/)
- Last checked: 2026-05-25
- Rarity: uncommon
- Budget: free
- Channels: SEO, Content, Website
- Stages: content strategy, keyword research, seo, prioritization
- Key metric: 46,000 monthly searches for to-do list apps and 36,000 for CRM software

## Why this can grow

Category-level search gives you a cleaner map of where attention already lives. Starting with the biggest software categories helps a small team place content where the addressable demand is highest instead of spreading effort evenly across every possible use case.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A buyer, crawler, or answer engine should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where search-priority content by software category demand can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the SEO and Content channel.
3. Use the evidence from ahrefs.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Zapier used Ahrefs category demand to choose where to write first; the source cites to-do list apps at 46,000 searches a month and CRM software at 36,000.

## Adjacent tactics in the same lane

- [Back-door broad-keyword posts into use-case pages](/growth-ideas/back-door-broad-keyword-posts-into-use-case-pages/) - same source, 2 shared channels, 1 shared stage
- [Walkthrough copy on programmatic integration pages](/growth-ideas/walkthrough-copy-on-programmatic-integration-pages/) - same source, 3 shared channels
- [Workflow template pages from top connected app pairs](/growth-ideas/workflow-template-pages-from-top-connected-app-pairs/) - same source, 2 shared channels, 1 shared stage
- [Pair pages for connected-app searches](/growth-ideas/pair-pages-for-connected-app-searches/) - same source, 2 shared channels

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [Search usually starts with the other tool](/blog/search-usually-starts-with-the-other-tool/) - seo, integration marketing, content strategy

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.