# Stratabeat custom graphics before statistics outreach

> Turn statistics and research into custom graphics before outreach so people have something easy to cite, embed, and remember.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/stratabeat-custom-graphics-before-statistics-outreach/
- Source: [stratabeat.com](https://stratabeat.com/wp-content/uploads/2024/07/b2b-saas-seo-study-stratabeat-cmo-huddles-33d-2024.pdf)
- GrowthDex source hub: [Stratabeat and CMO Huddles: 2024 B2B SaaS SEO Performance Report](/sources/stratabeat-and-cmo-huddles-2024-b2b-saas-seo-performance-report-stratabe/)
- Last checked: 2026-06-07T06:53:34.000Z
- Rarity: uncommon
- Budget: low
- Channels: SEO, Digital PR, Content
- Stages: custom graphics, B2B SaaS SEO, statistics outreach, referring domains, research packaging


## Why this can grow

Original research is more linkable when the takeaway is easy to reuse. Custom graphics turn a finding into a visual object that can travel through decks, newsletters, social posts, and articles. The Stratabeat and CMO Huddles report is useful because it studied B2B SaaS sites directly and found stronger referring-domain growth among blogs using custom graphics. For a founder, this is not decoration. It is packaging for the citation. A chart with a clear claim and source line can earn links that a paragraph never gets.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. For SEO and AI search, I care less about clever keyword tricks and more about clarity. A buyer, crawler, or answer engine should quickly understand who this is for, why it works, what proof backs it, and what page deserves to be cited. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where stratabeat custom graphics before statistics outreach can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the SEO and Digital PR channel.
3. Use the evidence from stratabeat.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

The 2024 B2B SaaS SEO Performance Report analyzed 300 B2B SaaS websites and compared SEO outcomes across publishing frequency, word counts, custom graphics, internal linking, tools, and research assets.

## Adjacent tactics in the same lane

- [SaaS original research report before outreach sprint](/growth-ideas/saas-original-research-report-before-outreach-sprint/) - 3 shared channels
- [Dead competitor broken-link replacement outreach](/growth-ideas/dead-competitor-broken-link-replacement-outreach/) - 2 shared channels
- [Self-serve template landing-page generator](/growth-ideas/self-serve-template-landing-page-generator/) - 2 shared channels
- [Niche glossary SEO wedge](/growth-ideas/niche-glossary-seo-wedge/) - 2 shared channels

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The page that earns links has to give something away](/blog/the-page-that-earns-links-has-to-give-something-away/) - link earning, SEO, research content

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.