# Substack endorsement blurbs on the welcome page

> Move creator praise onto the welcome page so a first-time visitor sees who already trusts the publication before deciding whether to subscribe.

- Canonical HTML: https://growth.iangoh.com/growth-ideas/substack-endorsement-blurbs-on-welcome-page/
- Source: [support.substack.com](https://support.substack.com/hc/en-us/articles/7889090558996-How-do-I-add-an-endorsement-to-my-Substack-publication)
- GrowthDex source hub: [Substack Support: How do I add an endorsement to my Substack publication?](/sources/substack-support-how-do-i-add-an-endorsement-to-my-substack-publication-/)
- Last checked: 2026-06-05T11:05:57Z
- Rarity: rare
- Budget: free
- Channels: Substack, Brand, Conversion
- Stages: welcome page, social proof, creator trust, landing page
- Key metric: Substack lets publishers add up to 3 endorsement blurbs to the Welcome page.

## Why this can grow

A newsletter welcome page often wastes the highest-intent visit on a generic hero image and one sentence of self-description. Substack lets publishers add recommendation blurbs from other creators directly onto that page. That changes the trust surface from self-assertion to borrowed proof. A new visitor can see why other writers recommend the publication before they have read enough issues to decide alone.

## Ian's take

From scaling consumer platforms across MENA and Southeast Asia, my default is to distrust growth work that only looks good in a slide. My bias is to treat this as a small market test first. Make the audience narrow, make the promise concrete, and let the first real response decide whether it deserves more work. I would run it small enough to learn quickly, then only scale the parts that real users repeat, save, reply to, or buy from. For this tactic, I would watch one clear growth signal before putting more time or budget behind it.

## Action plan

1. Define one narrow startup segment where substack endorsement blurbs on the welcome page can create a measurable lift.
2. Turn the tactic into one offer, page, campaign, or workflow for the Substack and Brand channel.
3. Use the evidence from support.substack.com to set the first version of the message, format, and audience.
4. Launch a small test for 7 to 14 days with one success metric: one measurable growth signal.
5. Review the result, keep the winning message, remove weak variants, and turn the learning into a repeatable growth playbook.

## Source-backed example

Substack says publications that have recommendations enabled can add up to three endorsement blurbs from other recommending creators to the Welcome page shown to new visitors.

## Adjacent tactics in the same lane

- [Substack subscriber count hidden until social proof is real](/growth-ideas/substack-subscriber-count-hidden-until-social-proof-is-real/) - 3 shared channels, 2 shared stages
- [Substack skip-button copy lets browsers say not yet](/growth-ideas/substack-skip-button-copy-lets-browsers-say-not-yet/) - 2 shared channels, 1 shared stage
- [Facebook group profile founder story before pitch](/growth-ideas/facebook-group-profile-founder-story-before-pitch/) - 2 shared channels
- [Firefox Add-ons no-surprises copy before install](/growth-ideas/firefox-add-ons-no-surprises-copy-before-install/) - 2 shared channels

## Read GrowthDex essays

Browse the plain-English essay index at [GrowthDex Blog](/blog/).

## Related GrowthDex essays

- [The newsletter should do the second subscribe](/blog/the-newsletter-should-do-the-second-subscribe/) - creator tools, community-led growth, conversion

## Advisory

If you want help turning this into a working growth system, Ian Goh offers advisory at https://iangoh.com/advisory.