App Store Connect Analytics
developer.apple.com backs 5 GrowthDex tactics. This page exists so readers and crawlers can follow the evidence trail from source to tactic.
Original source
Cited GrowthDex tactics
- App Store peer benchmarks before creative overreactionCompare App Store conversion, retention, and monetization against Apple's peer groups before declaring a store test a win or a failure.
- App Store source mix split between search, browse, and referrerBreak App Store acquisition into search, browse, app referrer, web referrer, and custom campaigns before moving spend or rewriting the listing.
- Post-install retention cut by store entry surfaceJudge App Store surfaces by the retention they produce after install, not only by which one wins the first tap.
- App Store acquisition cuts by page type, referrer, and pre-orderBreak App Store acquisition by product page, page type, referrer, and pre-order status so the team can tell which route produced the install instead of treating all downloads as one bucket.
- App Store custom page selection by subscription qualityJudge each custom App Store page by the revenue quality it brings in, not only by which page wins the most downloads.