App Store Connect Analytics
developer.apple.com backs 5 GrowthDex tactics and 0 essays. This page exists so readers and crawlers can follow the evidence trail from source to tactic to plain-English case study.
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developer.apple.com currently informs 5 tactics and 0 GrowthDex essays.
- Channels: Analytics, App Store, Attribution, Mobile, Retention, Revenue
- Stage tags: attribution, benchmarking, channel mix, channel quality, cohort review, creative review, creative testing, distribution review
Cited GrowthDex tactics
- App Store peer benchmarks before creative overreactionCompare App Store conversion, retention, and monetization against Apple's peer groups before declaring a store test a win or a failure.
- App Store source mix split between search, browse, and referrerBreak App Store acquisition into search, browse, app referrer, web referrer, and custom campaigns before moving spend or rewriting the listing.
- Post-install retention cut by store entry surfaceJudge App Store surfaces by the retention they produce after install, not only by which one wins the first tap.
- App Store acquisition cuts by page type, referrer, and pre-orderBreak App Store acquisition by product page, page type, referrer, and pre-order status so the team can tell which route produced the install instead of treating all downloads as one bucket.
- App Store custom page selection by subscription qualityJudge each custom App Store page by the revenue quality it brings in, not only by which page wins the most downloads.
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