# Apple Developer: Categories and Discoverability

- Canonical HTML: https://growth.iangoh.com/sources/apple-developer-categories-and-discoverability-developer-apple-com/
- Original source: https://developer.apple.com/app-store/categories/
- Domain: developer.apple.com
- Latest check: 2026-06-08
- Channels: App Store, Positioning, SEO

## Cited GrowthDex tactics

- [App Store primary category before browse traffic drift](/growth-ideas/app-store-primary-category-before-browse-traffic-drift/) - Choose the primary category from the buyer's browsing habit before polishing screenshots, because the category decides which aisle and filter set the page lives in.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)