Apple Developer
developer.apple.com backs 6 GrowthDex tactics. This page exists so readers and crawlers can follow the evidence trail from source to tactic.
Original source
Cited GrowthDex tactics
- Promoted in-app purchases as a pre-install merch shelfPromote the exact in-app purchases you want discovered on the App Store so buyers can see paid content, offers, or add-ons before they ever install the app.
- Deep-linked custom product pages into the right app destinationPair each custom App Store page with a deep link so the tap lands in the exact screen that matches the promise of the ad or feature page.
- Pre-order page optimization before mobile launchRun App Store product page tests during pre-order so launch-day traffic lands on the strongest icon, screenshots, and preview instead of the team's favorite guess.
- App Store product page optimization before global rolloutTest icons, screenshots, and preview videos on the App Store before changing the default page for everyone.
- In-app event warm-up and highlight loopPromote a time-bound app event before launch, deep-link users into it during the event, then reuse highlights to restart the loop.
- App Store custom product pages by campaignCreate separate App Store product pages for different audiences, keywords, or campaigns instead of sending everyone to the default listing.