# Apple Developer

- Canonical HTML: https://growth.iangoh.com/sources/apple-developer-developer-apple-com/
- Original source: https://developer.apple.com/help/app-store-connect/create-custom-product-pages/configure-multiple-product-page-versions/
- Domain: developer.apple.com
- Latest check: 2026-05-29
- Channels: Activation, Ads, App Store, Conversion, Email, Launch, Mobile, Monetization, Paid Ads, SEO

## Cited GrowthDex tactics

- [Promoted in-app purchases as a pre-install merch shelf](/growth-ideas/promoted-in-app-purchases-as-preinstall-merch-shelf/) - Promote the exact in-app purchases you want discovered on the App Store so buyers can see paid content, offers, or add-ons before they ever install the app.
- [Deep-linked custom product pages into the right app destination](/growth-ideas/deep-linked-custom-product-pages-into-the-right-app-destination/) - Pair each custom App Store page with a deep link so the tap lands in the exact screen that matches the promise of the ad or feature page.
- [Pre-order page optimization before mobile launch](/growth-ideas/pre-order-page-optimization-before-mobile-launch/) - Run App Store product page tests during pre-order so launch-day traffic lands on the strongest icon, screenshots, and preview instead of the team's favorite guess.
- [App Store product page optimization before global rollout](/growth-ideas/app-store-product-page-optimization-before-global-rollout/) - Test icons, screenshots, and preview videos on the App Store before changing the default page for everyone.
- [In-app event warm-up and highlight loop](/growth-ideas/in-app-event-warmup-highlight-loop/) - Promote a time-bound app event before launch, deep-link users into it during the event, then reuse highlights to restart the loop.
- [App Store custom product pages by campaign](/growth-ideas/app-store-custom-product-pages-by-campaign/) - Create separate App Store product pages for different audiences, keywords, or campaigns instead of sending everyone to the default listing.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)