BeverageDaily: Liquid Death on its marketing magic
beveragedaily.com backs 3 GrowthDex tactics. This page exists so readers and crawlers can follow the evidence trail from source to tactic.
Original source
Cited GrowthDex tactics
- Liquid Death category expansion after brand permissionExpand from the first SKU only after the brand has proven permission to carry attention into adjacent categories.
- Liquid Death curiosity packaging in boring categoryUse packaging that makes people stop and ask a question when the category normally trains them to ignore the shelf.
- Liquid Death entertainment-first healthy product marketingMarket the healthy product with entertainment mechanics normally reserved for beer, soda, and junk food.