# CNBC Make It: Liquid Death founder on the dumbest possible name

- Canonical HTML: https://growth.iangoh.com/sources/cnbc-make-it-liquid-death-founder-on-the-dumbest-possible-name-cnbc-com/
- Original source: https://www.cnbc.com/2022/11/26/liquid-death-ceo-mike-cessario-we-chose-the-dumbest-name-and-a-facebook-post-into-a-700-million-water-brand.html
- Domain: cnbc.com
- Latest check: 2026-06-07
- Channels: Brand, Prelaunch, Social

## Cited GrowthDex tactics

- [Liquid Death pre-product commercial demand test](/growth-ideas/liquid-death-pre-product-commercial-demand-test/) - Shoot the shareable brand asset before manufacturing the product, then use audience reaction to prove the concept deserves inventory risk.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)