# G2 Case Study: Audiense

- Canonical HTML: https://growth.iangoh.com/sources/g2-case-study-audiense-sell-g2-com/
- Original source: https://sell.g2.com/case-studies/audiense-generates-60-customer-testimonials-with-g2
- Domain: sell.g2.com
- Latest check: 2026-06-07
- Channels: Category Creation, Review Sites, SEO

## Cited GrowthDex tactics

- [G2 category creation before category education sprawl](/growth-ideas/g2-category-creation-before-category-education-sprawl/) - When buyers lack a clear category, help create the third-party category and seed it with reviews before publishing endless category-education content on your own site.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)