GitHub Docs: Writing a listing description for your app
docs.github.com backs 2 GrowthDex tactics and 1 essay. This page exists so readers and crawlers can follow the evidence trail from source to tactic to plain-English case study.
Original source
Coverage snapshot
docs.github.com currently informs 2 tactics and 1 GrowthDex essay.
- Channels: Brand, Conversion, Marketplaces, Positioning, SEO
- Stage tags: brand system, buyer sorting, developer tools, homepage feature, homepage shelf, search snippet, visual identity
- Essay categories: brand trust, marketplaces, onboarding
- Niches: AI products, B2B software, developer tools, product-led growth, SaaS
Cited GrowthDex tactics
- GitHub Marketplace feature card preview before brand refreshTreat the feature card preview as part of brand work before launch, because GitHub can feature the app on the Marketplace homepage and the card has to stand out in one glance.
- GitHub Marketplace very short description as homepage filterWrite the GitHub Marketplace very short description like shelf copy for a busy repo admin, because the homepage only gives you 40 to 80 characters to win a serious click.
Cited GrowthDex essays
- GitHub Marketplace pages should remove install fearmarketplaces, brand trust, onboarding · 2026-05-31T08:25:00Z
Related reading
Browse GrowthDex essays, scan every growth idea, or open the Markdown source index.