# Intercom Blog: Activating customers depends on unlocking the right steps

- Canonical HTML: https://growth.iangoh.com/sources/intercom-blog-activating-customers-depends-on-unlocking-the-right-steps-/
- Original source: https://www.intercom.com/blog/activating-customers-long-term/
- Domain: intercom.com
- Latest check: 2026-05-30
- Channels: Activation, Lifecycle, Product

## Cited GrowthDex tactics

- [Successful user paths define the activation step](/growth-ideas/successful-user-paths-define-the-activation-step/) - Find the concrete action your best users complete before they retain, then design onboarding and nudges around getting new users to that step.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)