Intercom Help: A guide to announcing your new features
intercom.com backs 3 GrowthDex tactics. This page exists so readers and crawlers can follow the evidence trail from source to tactic.
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Cited GrowthDex tactics
- Feature announcement goal event defined before sendCreate the feature-usage event before you write the announcement so the launch message can be judged by actual adoption instead of open rates alone.
- Feature announcement segmented by access, request, and in-product contextAnnounce a new feature differently to people who already have access, people who requested it, and people who just triggered the related behavior inside the product.
- Feature announcement suppresses freshly contacted and brand-new usersExclude users who were contacted in the last few days and very new signups from feature blasts so the announcement reaches people with enough context to care.