Intercom Help: A guide to announcing your new features
intercom.com backs 3 GrowthDex tactics and 0 essays. This page exists so readers and crawlers can follow the evidence trail from source to tactic to plain-English case study.
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intercom.com currently informs 3 tactics and 0 GrowthDex essays.
- Channels: Analytics, Launches, Lifecycle, Product, Retention
- Stage tags: contextual messaging, events, feature adoption, launch analytics, measurement, message fatigue, messaging cadence, segmentation
Cited GrowthDex tactics
- Feature announcement goal event defined before sendCreate the feature-usage event before you write the announcement so the launch message can be judged by actual adoption instead of open rates alone.
- Feature announcement segmented by access, request, and in-product contextAnnounce a new feature differently to people who already have access, people who requested it, and people who just triggered the related behavior inside the product.
- Feature announcement suppresses freshly contacted and brand-new usersExclude users who were contacted in the last few days and very new signups from feature blasts so the announcement reaches people with enough context to care.
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