# Intercom Help: A guide to announcing your new features

- Canonical HTML: https://growth.iangoh.com/sources/intercom-help-a-guide-to-announcing-your-new-features-intercom-com/
- Original source: https://www.intercom.com/help/en/articles/231-a-guide-to-announcing-your-new-features
- Domain: intercom.com
- Latest check: 2026-05-30
- Channels: Analytics, Launches, Lifecycle, Product, Retention

## Cited GrowthDex tactics

- [Feature announcement goal event defined before send](/growth-ideas/feature-announcement-goal-event-defined-before-send/) - Create the feature-usage event before you write the announcement so the launch message can be judged by actual adoption instead of open rates alone.
- [Feature announcement segmented by access, request, and in-product context](/growth-ideas/feature-announcement-segmented-by-access-request-and-in-product-context/) - Announce a new feature differently to people who already have access, people who requested it, and people who just triggered the related behavior inside the product.
- [Feature announcement suppresses freshly contacted and brand-new users](/growth-ideas/feature-announcement-suppresses-freshly-contacted-and-brand-new-users/) - Exclude users who were contacted in the last few days and very new signups from feature blasts so the announcement reaches people with enough context to care.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)