# Intercom Help: Understand your outbound message stats

- Canonical HTML: https://growth.iangoh.com/sources/intercom-help-understand-your-outbound-message-stats-intercom-com/
- Original source: https://www.intercom.com/help/en/articles/317-understand-your-outbound-message-stats
- Domain: intercom.com
- Latest check: 2026-05-30
- Channels: Activation, Email, Lifecycle Messaging

## Cited GrowthDex tactics

- [Goal-based outbound messages over open-rate vanity](/growth-ideas/goal-based-outbound-messages-over-open-rate-vanity/) - Judge lifecycle messages by the downstream goal they drive, not by open rates that mostly tell you the message was visible.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)