# Kickstarter Updates: Aaron Smith $673K relaunch case study

- Canonical HTML: https://growth.iangoh.com/sources/kickstarter-updates-aaron-smith-673k-relaunch-case-study-updates-kicksta/
- Original source: https://updates.kickstarter.com/case-study-how-aaron-smith-turned-a-failed-campaign-into-a-673k-kickstarter-success/
- Domain: updates.kickstarter.com
- Latest check: 2026-06-07
- Channels: Community, Crowdfunding, Email

## Cited GrowthDex tactics

- [Kickstarter relaunch after failed campaign with VIP list](/growth-ideas/kickstarter-relaunch-after-failed-campaign-with-vip-list/) - Treat a failed campaign as research, rebuild the prelaunch audience, and relaunch only when a VIP supporter list can carry day-one momentum.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)