# medium.com

- Canonical HTML: https://growth.iangoh.com/sources/medium-com-medium-com/
- Original source: https://medium.com/@faustoct1/side-tools-how-indie-hackers-promote-their-products-for-free-indefinitely-ebd64f0cf3b8
- Domain: medium.com
- Latest check: 2026-03-23
- Channels: Communities, Hacker News, Partnerships, Product Hunt, Reddit, Referrals, SEO

## Cited GrowthDex tactics

- [Employee-as-viral-node network effect loop](/growth-ideas/employee-as-viral-node-network-effect-loop/) - Design your product so that every new user or customer automatically creates distribution by pulling in their own network as part of normal usage.
- [Customer-as-viral-node network loop](/growth-ideas/customer-as-viral-node-network-loop/) - Engineer your product so every new customer interaction automatically creates a new distribution node in your network.
- [Remix/template viral loop](/growth-ideas/remixtemplate-viral-loop/) - Let users copy, customize, and reshare templates or assets built by other users, creating a self-perpetuating distribution cycle where every remix generates new exposure.
- [Viral hiring network loop (Deel playbook)](/growth-ideas/viral-hiring-network-loop-deel-playbook/) - Engineer your product so every hire processed through the platform exposes new employees, contractors, and payroll recipients to your tool, turning usage into distribution.
- [Hire-as-distribution-node network effect](/growth-ideas/hire-as-distribution-node-network-effect/) - Engineer your product so that every customer transaction or hire automatically introduces your platform to new companies and users.
- [Side tool as perpetual launch engine](/growth-ideas/side-tool-as-perpetual-launch-engine/) - Build small free tools adjacent to your main product so each one gives you a fresh reason to post on Reddit, Product Hunt, and Hacker News indefinitely.
- [Transaction-as-distribution network effect](/growth-ideas/transaction-as-distribution-network-effect/) - Design your product so that every core user action (like sending a payment, sharing a doc, or hiring a contractor) automatically exposes the product to a new potential user.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)