# Nieman Lab: Morning Brew referral program

- Canonical HTML: https://growth.iangoh.com/sources/nieman-lab-morning-brew-referral-program-niemanlab-org/
- Original source: https://www.niemanlab.org/reading/how-morning-brew-used-its-referral-program-to-grow-to-1-5-million-subscribers/
- Domain: niemanlab.org
- Latest check: 2026-06-07
- Channels: Newsletter, Paid Acquisition, Referral

## Cited GrowthDex tactics

- [Morning Brew paid ads after referral flywheel](/growth-ideas/morning-brew-paid-ads-after-referral-flywheel/) - Add paid acquisition after an organic referral loop works, so ad spend feeds a proven sharing engine instead of replacing one.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)