# Obility: Glossary and FAQ pages B2B case study - Canonical HTML: https://growth.iangoh.com/sources/obility-glossary-and-faq-pages-b2b-case-study-obilityb2b-com/ - Original source: https://www.obilityb2b.com/blog/our-work/case-studies/glossary-faq-pages-help-support-two-b2b-companies-organic-traffic-rankings-conversions-growth/ - Domain: obilityb2b.com - Latest check: 2026-06-09 - Channels: Conversion, Definitions, Featured Snippets, Glossary, SEO, Technical Content ## Cited GrowthDex tactics - [Cloud apps what-is pages before top-funnel blog sprawl](/growth-ideas/cloud-apps-what-is-pages-before-top-funnel-blog-sprawl/) - Build a small set of high-intent “what is” pages before spreading effort across broad top-funnel articles. - [Host Analytics answer box definition refresh before new glossary page](/growth-ideas/host-analytics-answer-box-definition-refresh-before-new-glossary-page/) - Refresh an existing definition page for answer-box clarity before creating another glossary URL. - [Snowflake zero-to-page-one glossary before broad data guides](/growth-ideas/snowflake-zero-to-page-one-glossary-before-broad-data-guides/) - Publish tight data-definition pages before fighting broad educational guide terms. ## Related reading - [GrowthDex Blog](/blog/) - [All growth ideas](/growth-ideas/index.md)