# Plausible Analytics: How we built a $1M ARR open source SaaS

- Canonical HTML: https://growth.iangoh.com/sources/plausible-analytics-how-we-built-a-1m-arr-open-source-saas-plausible-io/
- Original source: https://plausible.io/blog/open-source-saas
- Domain: plausible.io
- Latest check: 2026-06-07
- Channels: Brand, Community, Content, Positioning, SEO, Website

## Cited GrowthDex tactics

- [Plausible build-in-public updates across owned and community channels](/growth-ideas/plausible-build-in-public-updates-across-owned-and-community-channels/) - Post the same honest milestones and lessons on your own blog plus one relevant founder community, then keep the thread alive long enough for early users to see the journey accumulate.
- [Plausible category-fight post against the incumbent](/growth-ideas/plausible-category-fight-post-against-the-incumbent/) - Write the sharpest anti-incumbent argument you can defend, publish it from the product site, and let the category contrast do the branding work.
- [Plausible one blog archive with 301 from older content section](/growth-ideas/plausible-one-blog-archive-with-301-from-older-content-section/) - Collapse split content archives into one obvious home and 301 the older section there before you keep publishing more pages.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)