# Play Console Help: Create custom store listings to target specific user segments

- Canonical HTML: https://growth.iangoh.com/sources/play-console-help-create-custom-store-listings-to-target-specific-user-s/
- Original source: https://support.google.com/googleplay/android-developer/answer/9867158?hl=en
- Domain: support.google.com
- Latest check: 2026-05-30
- Channels: Brand, Google Play, Lifecycle, Mobile, Operations, Partnerships, SEO

## Cited GrowthDex tactics

- [Google Play custom listing URL for off-platform message-match](/growth-ideas/google-play-custom-listing-url-for-off-platform-message-match/) - Send newsletter, partner, and creator traffic to a dedicated custom store listing URL so the Play page keeps the same promise the click just made.
- [Google Play keyword-targeted custom listing before broad ASO](/growth-ideas/google-play-keyword-targeted-custom-listing-before-broad-aso/) - Split high-intent search themes into their own custom listings before rewriting the default Play page for everyone.
- [Google Play store listing groups before market sprawl](/growth-ideas/google-play-store-listing-groups-before-market-sprawl/) - Organize related country or segment variants into listing groups so shared asset changes propagate cleanly instead of drifting across dozens of pages.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)