# PostHog: LLMs are picking winners. Here's how to become one.

- Canonical HTML: https://growth.iangoh.com/sources/posthog-llms-are-picking-winners-here-s-how-to-become-one-newsletter-pos/
- Original source: https://newsletter.posthog.com/p/llms-are-picking-winners-heres-how
- Domain: newsletter.posthog.com
- Latest check: 2026-06-09
- Channels: AI visibility, Analytics, Attribution, Brand Trust, Content Marketing, Onboarding, Positioning, Research, SEO

## Cited GrowthDex tactics

- [PostHog AEO reporting quilt before single-source certainty](/growth-ideas/posthog-aeo-reporting-quilt-before-single-source-certainty/) - Report AEO from a stitched set of sources such as referrer traffic, self-report, bot analytics, and prompt visibility instead of pretending one clean dashboard can settle it.
- [PostHog citable content chunks before monolithic SEO pages](/growth-ideas/posthog-citable-content-chunks-before-monolithic-seo-pages/) - Write pages in quotable chunks with direct answers, question-led headings, short paragraphs, and specific numbers before you chase giant SEO essays.
- [PostHog onboarding prompt capture for AI attribution](/growth-ideas/posthog-onboarding-prompt-capture-for-ai-attribution/) - When a user says AI sent them, ask for the exact prompt in onboarding so the growth team learns from real buyer language instead of synthetic guesses.
- [PostHog owned-surface cleanup before off-domain AEO sidequests](/growth-ideas/posthog-owned-surface-cleanup-before-off-domain-aeo-sidequests/) - Fix the pages you own before chasing Reddit threads, Wikipedia dreams, Medium cleanup, and every other AEO side quest.
- [PostHog private-mode three-prompt benchmark before AEO tool sprawl](/growth-ideas/posthog-private-mode-three-prompt-benchmark-before-aeo-tool-sprawl/) - Check ChatGPT, Claude, and Gemini in private mode with 3-5 plain buyer prompts before you disappear into dashboards, exports, and vendor demos.
- [PostHog synthetic prompt reset when real user language disagrees](/growth-ideas/posthog-synthetic-prompt-reset-when-real-user-language-disagrees/) - Throw away the prompt set and start over when synthetic tracking stops matching how real customers actually describe the product.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)