# Quo (formerly OpenPhone): How we got our first 1,000 customers

- Canonical HTML: https://growth.iangoh.com/sources/quo-formerly-openphone-how-we-got-our-first-1-000-customers-quo-com/
- Original source: https://www.quo.com/blog/first-1000-customers/
- Domain: quo.com
- Latest check: 2026-06-07
- Channels: Analytics, Communities, Content, Education, Email, Facebook Groups, Launches, Lifecycle, Onboarding, Outbound, PR, Pricing, Product, Product Hunt, Reddit, Research, Reviews, Sales, Social Listening, Support, Word of Mouth

## Cited GrowthDex tactics

- [Adjacent-topic posts before product mention](/growth-ideas/adjacent-topic-posts-before-product-mention/) - Write useful posts around the buyer’s adjacent questions before mentioning the product, so the founder becomes part of the problem space rather than a drive-by vendor.
- [Delight moments convert into store reviews](/growth-ideas/delight-moments-convert-into-store-reviews/) - Create small personal support moments after feedback, then ask for reviews only when the customer has felt the team respond quickly and personally.
- [Reddit alerts join existing buying conversations](/growth-ideas/reddit-alerts-join-existing-buying-conversations/) - Set alerts for industry and competitor terms, then join relevant Reddit threads that already contain the problem instead of starting with a self-promotional post.
- [Requested-feature update loop to beta users](/growth-ideas/requested-feature-update-loop-to-beta-users/) - Send early users frequent progress updates and ship the features they asked for, so beta participation starts to feel like ownership.
- [Signup persona fields before horizontal scale](/growth-ideas/signup-persona-fields-before-horizontal-scale/) - Ask lightweight persona questions during signup before a horizontal product scales, so early acquisition can be sorted by who actually needs the product most.
- [Audience-native media before national press](/growth-ideas/audience-native-media-before-national-press/) - Prioritize media and launch surfaces your actual buyers already read, even if they look smaller than national press.
- [Beta paywall as need filter](/growth-ideas/beta-paywall-as-need-filter/) - Move a free beta to a modest paid plan once the product works, so the team learns who actually needs it instead of optimizing for polite free usage.
- [Pricing drop-off one-question survey](/growth-ideas/pricing-dropoff-one-question-survey/) - When a free-to-paid switch loses most users, send one direct question asking why they did not continue before inventing the next acquisition campaign.
- [Visible phone-number cold email segmentation](/growth-ideas/visible-phone-number-cold-email-segmentation/) - Use a public buying signal in the prospect’s own website, such as a listed phone number, to segment outbound before scaling send volume.
- [Group-admin Q&A session before promotion](/growth-ideas/group-admin-qa-session-before-promotion/) - Offer a useful Q&A session to the group admin before promoting, so the founder earns permission by teaching the room instead of asking for attention cold.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)