# Resend Blog: Launch Week: Behind the Scenes - Canonical HTML: https://growth.iangoh.com/sources/resend-blog-launch-week-behind-the-scenes-resend-com/ - Original source: https://resend.com/blog/launch-week-behind-the-scenes - Domain: resend.com - Latest check: 2026-06-09 - Channels: Customer Development, Launches, Product Ops ## Cited GrowthDex tactics - [Resend soft launch behind flags before feature week](/growth-ideas/resend-soft-launch-behind-flags-before-feature-week/) - Soft-launch the feature behind flags before feature week and invite requesters into testing, so launch day is exposure, not first contact. ## Related reading - [GrowthDex Blog](/blog/) - [All growth ideas](/growth-ideas/index.md)