# Shopify Dev Docs: Best practices for apps in the Shopify App Store

- Canonical HTML: https://growth.iangoh.com/sources/shopify-dev-docs-best-practices-for-apps-in-the-shopify-app-store-shopif/
- Original source: https://shopify.dev/docs/apps/launch/shopify-app-store/best-practices
- Domain: shopify.dev
- Latest check: 2026-06-06
- Channels: Activation, Branding, Conversion, Creative, Localization, Marketplaces, Pricing, Product Demo, Qualification, Retention, SEO

## Cited GrowthDex tactics

- [Shopify app name leads with brand, not generic category](/growth-ideas/shopify-app-name-leads-with-brand-not-generic-category/) - Name the app with the brand first and keep it short so merchants remember which product they saw instead of blending you into a pile of generic utilities.
- [Shopify demo store link to best moment with instructions](/growth-ideas/shopify-demo-store-link-to-best-moment-with-instructions/) - Point the listing's demo store URL at the one page that proves the app best and add short instructions so the merchant does not have to guess what to try.
- [Shopify feature media shows merchant outcome before tour](/growth-ideas/shopify-feature-media-shows-merchant-outcome-before-tour/) - Use short promotional feature media that shows the merchant outcome first, then only enough screen detail to prove the app can deliver it.
- [Shopify install eligibility filters before wrong-merchant installs](/growth-ideas/shopify-install-eligibility-filters-before-wrong-merchant-installs/) - Set sales-channel and geography eligibility in the listing form so the wrong merchant does not install first and leave a confused review later.
- [Shopify pricing details own every charge and free-plan flag](/growth-ideas/shopify-pricing-details-own-every-charge-and-free-plan-flag/) - Keep every price, trial term, and extra charge inside Pricing details, and mark the free plan explicitly when the listing has both free and paid tiers.
- [Shopify translated listing overrides auto copy where market matters](/growth-ideas/shopify-translated-listing-overrides-auto-copy-where-market-matters/) - Use custom translated listings in the markets that matter instead of relying only on automatic translation when the local wording affects trust and conversion.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)