Slack Developer Docs: Slack Marketplace app guidelines and requirements

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Slack Developer Docs: Slack Marketplace app guidelines and requirements

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docs.slack.dev currently informs 5 tactics and 1 GrowthDex essay.

• Channels: Brand Trust, Conversion, Marketplaces, Onboarding, Operations, Product, SEO, Support
• Stage tags: brand trust, install conversion, landing pages, marketplace conversion, marketplace hygiene, marketplace ops, metadata, onboarding
• Essay categories: brand trust, marketplaces, onboarding
• Niches: AI products, B2B software, collaboration software, developer tools, SaaS

Cited GrowthDex tactics

• Slack Marketplace short description in 10 wordsWrite the short description as a crisp outcome sentence in 10 words or fewer, because Slack uses it in search results and app profile cards before the long description has any chance to help.
• Slack Marketplace landing page shows the Slack workflowBuild a public landing page that shows the app working inside Slack, includes a clear install path, and redirects new installs to a next-step page instead of dumping them into a generic homepage.
• Slack Marketplace public support path with 2-day SLATreat the support page as part of the listing, with a public contact path and a real response habit, because Slack expects support requests to get a response within two business days.
• Slack Marketplace listing freshness before delistingKeep the Marketplace page, pricing, support response path, and policy links current so the directory stays a reliable operating surface instead of a stale brochure.
• Slack Marketplace onboarding that assumes install before accountDesign the post-install path for people who click Add to Slack before they have an account with your service, so discovery does not dead-end at the OAuth screen.

Cited GrowthDex essays

• The Slack app directory page should answer the admin's next questionmarketplaces, onboarding, brand trust · 2026-05-30T19:40:00Z

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