# Slack Developer Docs: Slack Marketplace app guidelines and requirements

- Canonical HTML: https://growth.iangoh.com/sources/slack-developer-docs-slack-marketplace-app-guidelines-and-requirements-d/
- Original source: https://docs.slack.dev/slack-marketplace/slack-marketplace-app-guidelines-and-requirements
- Domain: docs.slack.dev
- Latest check: 2026-05-30
- Channels: Brand Trust, Conversion, Marketplaces, Onboarding, Operations, Product, SEO, Support

## Cited GrowthDex tactics

- [Slack Marketplace short description in 10 words](/growth-ideas/slack-marketplace-short-description-in-10-words/) - Write the short description as a crisp outcome sentence in 10 words or fewer, because Slack uses it in search results and app profile cards before the long description has any chance to help.
- [Slack Marketplace landing page shows the Slack workflow](/growth-ideas/slack-marketplace-landing-page-shows-the-slack-workflow/) - Build a public landing page that shows the app working inside Slack, includes a clear install path, and redirects new installs to a next-step page instead of dumping them into a generic homepage.
- [Slack Marketplace public support path with 2-day SLA](/growth-ideas/slack-marketplace-public-support-path-with-2-day-sla/) - Treat the support page as part of the listing, with a public contact path and a real response habit, because Slack expects support requests to get a response within two business days.
- [Slack Marketplace listing freshness before delisting](/growth-ideas/slack-marketplace-listing-freshness-before-delisting/) - Keep the Marketplace page, pricing, support response path, and policy links current so the directory stays a reliable operating surface instead of a stale brochure.
- [Slack Marketplace onboarding that assumes install before account](/growth-ideas/slack-marketplace-onboarding-that-assumes-install-before-account/) - Design the post-install path for people who click Add to Slack before they have an account with your service, so discovery does not dead-end at the OAuth screen.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)