# Stanford eCorner: Selling Customers - Getting the Product Out

- Canonical HTML: https://growth.iangoh.com/sources/stanford-ecorner-selling-customers-getting-the-product-out-stvp-stanford/
- Original source: https://stvp.stanford.edu/videos/selling-customers-getting-the-product-out
- Domain: stvp.stanford.edu
- Latest check: 2026-06-07
- Channels: Fintech, Network Effects, Referral

## Cited GrowthDex tactics

- [PayPal cash-in-account network bootstrap](/growth-ideas/paypal-cash-in-account-network-bootstrap/) - Use direct account credit to bootstrap a payments network when paid acquisition is more expensive than paying users to try the product.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)