# Supabase Blog: How we launch at Supabase

- Canonical HTML: https://growth.iangoh.com/sources/supabase-blog-how-we-launch-at-supabase-supabase-com/
- Original source: https://supabase.com/blog/supabase-how-we-launch
- Domain: supabase.com
- Latest check: 2026-06-09
- Channels: Audience Targeting, Brand Trust, Developer Communities, Developer Marketing, Launches, Lifecycle Messaging, Open Source, Product Hunt, Product Ops, Product-led Growth

## Cited GrowthDex tactics

- [Supabase alpha-user surface before polished demo day](/growth-ideas/supabase-alpha-user-surface-before-polished-demo-day/) - Let real alpha users carry the product into public developer channels before the launch choreography feels perfect, but make sure the product can turn that surprise spike into feedback instead of denial.
- [Supabase existing-user blast radius before broad Launch Week](/growth-ideas/supabase-existing-user-blast-radius-before-broad-launch-week/) - Ship the feature to existing users first and use a smaller update loop before the big top-of-funnel push, so the launch week explains a feature the product has already started proving.
- [Supabase feature-channel fit before generic launch blast](/growth-ideas/supabase-feature-channel-fit-before-generic-launch-blast/) - Match each launch to the audience that already cares about that feature instead of pushing every release through the same generic channel stack.
- [Supabase major-integration freeze before launch day](/growth-ideas/supabase-major-integration-freeze-before-launch-day/) - Finish the major integrations and content iterations before launch day instead of treating the public announcement as part of the QA window.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)