# TechCrunch: Minecraft hits 1,000,000 purchases

- Canonical HTML: https://growth.iangoh.com/sources/techcrunch-minecraft-hits-1-000-000-purchases-techcrunch-com/
- Original source: https://techcrunch.com/2011/01/12/woo-minecraft-hits-1000000-purchases/
- Domain: techcrunch.com
- Latest check: 2026-06-07
- Channels: Community, Launch, Word of Mouth

## Cited GrowthDex tactics

- [Minecraft word of mouth before official launch](/growth-ideas/minecraft-word-of-mouth-before-official-launch/) - Let the product earn word of mouth while it is still being built, then treat launch day as a milestone instead of the starting line.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)