# Toptal: Software pricing optimization case study

- Canonical HTML: https://growth.iangoh.com/sources/toptal-software-pricing-optimization-case-study-toptal-com/
- Original source: https://www.toptal.com/case-study/software-company-achieves-50-percent-revenue-growth
- Domain: toptal.com
- Latest check: 2026-06-07
- Channels: Expansion, Pricing, Sales

## Cited GrowthDex tactics

- [Asset software integration count as pricing meter](/growth-ideas/asset-software-integration-count-as-pricing-meter/) - Price B2B software around the operational meter that grows with customer value, such as assets or integrations, instead of one flat license.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)