# Valueships: Omnisend pricing optimization case study

- Canonical HTML: https://growth.iangoh.com/sources/valueships-omnisend-pricing-optimization-case-study-valueships-com/
- Original source: https://www.valueships.com/post/how-we-boosted-omnisends-expansion-revenue-pricing-optimization-case-study
- Domain: valueships.com
- Latest check: 2026-06-07
- Channels: Expansion, Lifecycle, Pricing

## Cited GrowthDex tactics

- [Omnisend add-on before base-plan price hike](/growth-ideas/omnisend-add-on-before-base-plan-price-hike/) - Monetize high-value expansion with paid add-ons before pushing every customer through a blunt base-plan increase.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)