# Viral Loops: Morning Brew referral program interview

- Canonical HTML: https://growth.iangoh.com/sources/viral-loops-morning-brew-referral-program-interview-medium-com/
- Original source: https://medium.com/inside-viral-loops/morning-brew-building-a-referral-program-that-brings-1-5m-subscribers-349bb309689c
- Domain: medium.com
- Latest check: 2026-06-07
- Channels: Experimentation, Lifecycle, Newsletter, Referral

## Cited GrowthDex tactics

- [Morning Brew owned referral stack for fast tests](/growth-ideas/morning-brew-owned-referral-stack-for-fast-tests/) - Own enough referral infrastructure to change landing pages, links, rewards, and copy without waiting on a vendor roadmap.
- [Morning Brew referral zero-to-one behavior](/growth-ideas/morning-brew-referral-zero-to-one-behavior/) - Design the referral program around getting readers to make their first share before pushing large reward tiers.

## Related reading

- [GrowthDex Blog](/blog/)
- [All growth ideas](/growth-ideas/index.md)